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Fireworks

Reach target audiences with the
information they need, when they need it.

Men working at a desk

Campaign Strategy, Planning, & Customer Journey Design

Audience insight is critical

Whether it's buying groups, accounts or leads; attracting and converting with higher success requires a deep understanding of your audience. We help define target audience profiles and personas of your buyer groups to enable personalized, engaging campaigns that deliver the right content at the right time, across each stage of the buying journey.

Engage your prospects through a
cohesive customer journey

Your customers and prospects expect a seamless experience as they interact with your brand across multiple channels. We help you build audience behavior-triggered data and insights to allow you to design campaigns that strategically and seamlessly move your audience through a cohesive journey, no matter what stage they’re in, or channel they engage through.

How we help

Audience Profiling

Serve up the most relevant and personalized content at each stage of the journey with clearly defined and more insightful audience profiles and personas.

Customer Journey Mapping

Enable a seamless customer experience by connecting the buyer journey across your demand-side platform, website, marketing automation and CRM platforms.

Campaign Design

Acquire and nurture more leads with strategic marketing programs designed to move your customers through real-world, multi-channel buyer journeys.

publishing partner

“Fjuri's sophisticated and strategic guidance on our marketing challenges have been remarkable. It is a pleasure and a privilege to work with this group of elevated thinkers.”

Luxury Publishing Partner

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