We treat demand generation as a practice, not a product.
Effective demand generation requires a set of synchronized capabilities across teams, tools, processes, and strategy.
Fjuri works quickly to assess your full-funnel motion against our 5-part framework, then employs a test-and-optimize approach to implement the technical infrastructure, advanced insights, and process changes required to transform your revenue generating capabilities.
75% of B2B marketers will focus their 2021 demand generation efforts on retention and enrichment. — Forrester
Fjuri supports B2B by focusing first on building the components required to acquire leads and retain customers, and secondly on the maintenance and synchronicity necessary to keep their efforts running at maximum efficiency:
Fjuri builds systems and processes around four service areas to drive transformation from within your organization:
Campaign Design & Strategy
Engage and nurture your prospects through cohesive and tailored customer journeys until they are sales ready.
Data and Analytics
Make smarter decisions to optimize program performance, marketing investments and campaign ROI.
Organize your teams, tools, and processes efficiently to optimize performance of your marketing programs.
Maintain a clean and consistent data set so you can make the right decisions that impact revenue growth.