“Demand Center”: The phrase can sound intimidating and even mysterious. In reality, it’s anything but. An effective Demand Center is meant to bring order and stability to multidisciplinary groups, enabling stakeholders across marketing and sales…
Expert insights focused on practice, not just theory
Analytics dashboards are a critical resource for marketing teams that help support performance tracking, strategic planning, and data-driven decision-making. However, many B2B companies are failing to achieve their potential due to improper construction and application of their marketing dashboards.
Marketing automation technology has transformed B2B companies’ abilities to run and optimize multiple high volumes of complex campaigns. Without it, it would be impossible to scale the kind of detailed tracking and reporting that is necessary for delivering and optimizing customized, dynamic buyer journeys.
These interactions, which marketers often call touch-points, can tell you valuable information about what elements of your marketing programs are working, which drives revenue impact through enabling data-driven optimization of your Demand Generation motions.