In our work, we hear a common refrain from nearly every client: they need to justify their marketing spend to stakeholders. Inevitably, we also find our clients’ marketing teams aren’t equipped with the tools, strategies, and mindset to holistically…
Here at Fjuri, we like to say that our difference is in our culture, and our value is in our people. We think the best way to illustrate this key differentiator is to introduce you to our people—we call them “Fjurians”—in a new series of consultant…
When organizations we work with feel ready to expand their programs and capabilities, we often see a tremendous amount of planning and investment in the MarTech stack—but not a parallel investment in the people and processes that will utilize the stack.…
Even before the onset of the global pandemic, CMOs faced a challenging situation within their organization. They were expected to accomplish more with less budget, and be prepared to justify those budgets. But operating under traditional marketing…
