B2B Data Hygiene: Best Practices for Maximizing Your Data
In order to get the most out of the data sets we've all invested in, especially as marketing budgets continue to be scrutinized during these economic times, it's critical that companies follow best practices in their data hygiene. Data sets must be complete, consistent, and well-defined. Read more on how to get the most out of your data to ultimately drive more revenue for your company.