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What CEOs Need to Know About Marketing

Thom Gruhler, CEO of marketing strategy consulting firm Fjuri, is fluent in the language of marketing—prior to founding Fjuri, he led the marketing team for Apps and Services Marketing Group at Microsoft and served as the corporate vice president and global CMO of Microsoft’s Windows Division, where he led all division marketing.

While CEOs understand the importance of marketing operations, it’s often CMOs who are driving strategy and managing key areas such as marketing technology and customer data. Chief Executive spoke with Gruhler about how his experience as a CMO has influenced him as CEO, the things CEOs need to know about marketing and technology and what inspired him to create his own company. Here’s what he had to say.

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