An Enterprise Demand Generation Model can be summed up as a coordinated set of activities that drive demand for your company’s product or service. On the surface, this can sound simple enough. But successful Demand Generation requires near-real-time synchronization across teams, tools, processes, and strategy. There’s no question that CMOs face tough decisions when building a Demand Generation strategy for today’s market. But it doesn’t need to be an impossible task. At Fjuri we focus on two parts of Demand Generation: First, the components needed to build a functioning revenue engine, and second, the maintenance necessary to keep it running at maximum efficiency.