Even before the onset of the global pandemic, CMOs faced a challenging situation within their organization. They were expected to accomplish more with less budget, and be prepared to justify those budgets. But operating under traditional marketing practices hampered their ability to meet their KPIs.
Expert insights focused on practice, not just theory
“Demand Center”: The phrase can sound intimidating and even mysterious. In reality, it’s anything but. An effective Demand Center is meant to bring order and stability to multidisciplinary groups, enabling stakeholders across marketing and sales organizations to align on what Demand Generation success looks like, map out a process to get there, and hold all involved accountable.
Here we will touch on key considerations for standing up this kind of working group and demonstrate why Fjuri believes you and your team should focus on two particularly critical areas: maturity and sustainability. Finally we’ll close on how effective leadership sets high-performing Demand Centers apart from the rest.
Analytics dashboards are a critical resource for marketing teams that help support performance tracking, strategic planning, and data-driven decision-making. However, many B2B companies are failing to achieve their potential due to improper construction and application of their marketing dashboards.
Marketing automation technology has transformed B2B companies’ abilities to run and optimize multiple high volumes of complex campaigns. Without it, it would be impossible to scale the kind of detailed tracking and reporting that is necessary for delivering and optimizing customized, dynamic buyer journeys.